Justification Report Essay Example | Topics and Well Written Essays - 500 words

Support Report - Essay Example From among the host of distributions and diaries surveyed, the accompanying three were really assessed: Logistics Management, Transportation Journal and Journal of Business Logistics. Nonetheless, since our association would just require one diary, I suggest the Logistics Management since it consents to the standards set for the most fitting diary in our calling. As a concise review of the diary, the Logistics Management gloats of keeping â€Å"logistics and flexibly bind experts modern on the most recent news and patterns in transportation administrations, gear and technologies† (EH Publishing Network, 2011). By buying in to it, our association would be side by side with the current news, patterns and offers that are significant in the administrations we offer. The point by point data that makes this diary special among the others are as per the following: 1. Cost and recurrence of distribution. Its point by point membership offer for new supporters is itemized thus: Cover Pr ice: $99.00; Sale Price: $0.00; Savings: 100% (12 issues free conveyance inside US and Canada). Offered and conveyed once every month, new endorsers are given an early on advancement of accepting free 12 bought in duplicates for the principal year to empower us to attempt to profit of their diary. 2. Content.

Marilyn Manson Vs. The Pope Essays - Concept Albums, Rock Operas

Marilyn Manson Vs. The Pope Marilyn Manson versus Pope John Paul II Okay rather carry on with an actual existence brimming with sex, having each sort of sex possible, in each colorful situation, with anybody you needed, or carry on with an existence of abstinence? All things considered, in case you're similar to the vast majority, the main decision sounds significantly all the more enticing. Marilyn Manson and Pope John Paul II have each picked one of these ways of life, and both are powerful individuals from our general public. In spite of the fact that they are both notable, they are totally different individuals. From the individual life to the stage, Marilyn Manson, when all is said in done, is a superior individual than the Pope. Marilyn Manson is a longhaired, dark lipstick wearing, inked demigod that had his three lower ribs expelled so he could perform oral sex on himself. To the extent religion, he believes that individuals ought to be permitted to decide for themselves what is correct and what's going on. Satanism has had an extraordinary effect in his life. He may look for his god by asking or by smoking a fat joint. He doesn't agree with the conviction that individuals should set boundaries for their lives, and respects Satanism for depicting that quality. Through Satanism, Manson can appreciate anything, from throwing spells on his most exceedingly terrible adversary, to having mind blowing sex bashes. His temperances are whatever he decides for them to be at some random time. His practices may peregrinate from tossing little cats into the mosh-pit at a show, to being a quiet and gathered visitor on the Late Show with David Letterman. Pope John Paul II clings to conventional Roman Catholicism. He runs as the pioneer of the Catholic Church. He trusts in driving a tight and restricted life as indicated by the official Catholic translation of the Bible and God's volition. He restricts all types of conception prevention, along these lines driving individuals from the congregation to unbidden pregnancies. His law restricts Ministers from being hitched, while simultaneously denouncing sex outside of a wedded relationship. This places the pastors in an exceptionally cumbersome position explicitly. Frequently many go to homosexuality. Nonetheless, the Pope doesn't approve this either. Truth be told, during an ongoing visit to San Francisco, the Pope reported to the city that equivalent sex connections aren't right. The Pope anticipates that everybody should live by borders that are flippant, and don't cooperate. Rather, they challenge one another. This is the contrary disposition of Manson who has no restrictions, and sup ports individual flexibility and decision, particularly in the event that you decide to purchase his collections. Marilyn Manson is the lead artist of Omega and the Mechanical Animals. The band, similar to Manson, lives by their own ethical quality. Individuals look to Marilyn Manson for a certain something, and one thing in particular, melodic execution. He wants to put on an act for his adherents. He even went the extent that organizing a battle between individual musicians in front of an audience during an ongoing show in Australia. Marilyn Manson's practices might impact others. He is definitely not a strict pioneer. Truth be told, Manson sees himself as just an ordinary individual. He doesn't trust himself to be better than any other person. To him, what the crowd does is their business. The crowd is the most significant thing to him, and he needs them to have the most ideal time. He attempts to satisfy others, and in reality acquires his living. The Pope then again endeavors to control his devotees. Being in front of the Catholic Church, he is a significant strict pioneer. Those qualities and rules, which the Pope presents, are sure to impact church individuals. Anything that is misconstrued by the Pope is in like manner confounded by the congregation. The Pope trusts himself to be close to God, and even denounces the practices of the individuals who sin. This spots him above others both ethically and profoundly, however as I review, all have trespassed and missed the mark regarding the magnificence of God. In the event that no man is great, how might one put himself close to the one whose magnificence they have missed the mark regarding? Marilyn Mason has numerous blessings and abilities. Musically, Marilyn Manson is astounding. His special, unpleasant contort on the Eurhythmic's Sweet Dreams got the music world off guard. His raving

Five Opinion Essay Topics For Next School Year

Five Opinion Essay Topics For Next School YearFifth grade opinion essays can be difficult to write, but the good news is that there are some great topics for this year! These topics range from topical ones to essay that are entirely non-controversial, and you'll be able to find one to fit the needs of your audience. Here are five opinion essay topics for this upcoming school year.This topic is for the teen who needs a little help in writing her own essay. If you think she's got great ideas but doesn't quite know how to put them down on paper, then this will be a great opportunity for her to learn how to write her own essay. It's about teens and relationships - to help her become more confident in her role as a woman in society, and to learn more about her own emotions. She'll be able to do this by understanding the relationship between the Internet and her friends, and how it can affect her.This is a very broad topic, which means that the choices in this topic have a lot of room for creative expression. It focuses on creating a business plan and helps kids understand why they should pursue one. You can use the choice of this topic to help your child become more aware of his or her interests and to encourage them to find a career path that they are interested in. You can use this topic to show the importance of promoting herself in the community and helping others to find the same success.This is an important aspect of today's teens. The topic is based on science and helps kids become more familiar with the different ways in which people are made. They will learn about a variety of types of mutations, including common ones like ones that make a person more attractive to the opposite sex. They will also learn about human cloning, and how people can take an embryo, perhaps even a fetus, and create a child.The topic of this topic has a lot of variety - but it does need a real, specific goal for the student to put it into words. If you are having difficulty in decid ing what that goal is, you can use this essay to bring your mind around to a particular idea. For example, if you're looking for a more traditional career, such as a lawyer, then use this topic to create a description of your passion. Your child will be able to figure out what that particular passion is, and find ways to create a plan for it.This is one of the more famous opinion essay topics, and most parents give it to their children at this age. This topic is about putting your best foot forward. It's about choosing the right academic setting for your child, and understanding the difference between being introverted and shy, and just being awkward.These last five opinion essay topics are for the teen who has a varied level of creativity. One thing that they can all agree on is that the theme of this topic is not only to allow the student to express herself, but to also get a better understanding of what types of writing are possible. As a result, they will learn about typography, style, and word usage. When it comes to the time that they will learn about research methods, they will be exposed to them as well.There are many other opinions essay topics that could be used in the course of this year. It doesn't matter if you've chosen a certain type of topic, or if your child has chosen it herself. If you want to make sure that your child gets enough exposure to the subjects that she is interested in, then you should choose the ones above.

Essay on The Dangers of Democracy

Essay on The Dangers of Democracy In a democratic political system, the ultimate power is before a body of citizens who has the power to elect their representatives. At one point, James Madison described American democracy, in comparison to that of Athens, as â€Å"lies in the entirety segregation of the people in their collective capacity.† Thus, Madison feared that common factions turn tyrannical, hence threatening liberty. On the other hand, Centinel argued that the government should not be taken away from the people, as this lead to oppressive to their liberty as well as unresponsive to their needs. According to my viewpoint, I concur with Madison that too much democracy is dangerous. Thus, there is need to control the degree of democracy in political governance. The paper will be focusing on evaluating why too much democracy can be dangerous, and the precautions that should be undertaken to respond to the primary danger without falling to the other dangerous tendency. Democratic form of government accords people an added advantage as it incorporates their ideas into the system of governance. However, despite this advantage, foolish notions can seize it (Kishore 1-5). Any organization in which democracy rules i.e. Majority of members or citizens can pass rules and laws, which suit them, without considering other group members who must adapt to the laws and rules they enact. Judgment is crucial in distinguishing laws, which are reasonable and sensible, from those that are undemocratic, as they are unnecessary, intolerable, and unfair to the minority that oppose them thus impeaching their liberty. Therefore, formal procedure should be set in place to prevent implementation of oppressive laws, as judgment in such matters may fail due to use of majority rule i.e. democracy. Democratic forms of governance do not allow for an efficient functioning of the government. Precisely, democratic governments strive for independence through the division of the various government arms i.e. the executive, the judiciary, and the legislative. Such a distinction limits the possibility of arbitrary excesses by the government. The sanction of all the three branches is essential in making, executing and administering of laws and policies. Moreover, none of the above-mentioned branches of a democratic form of national governance can function independently from each other (Ebony, 99-103). For example, in the United States, the congress, which is the legislative arm, has an impeachment body to check on the executive arm i.e. the president (can also be legislative due to the veto power). Furthermore, Separation of powers inevitably means split of responsibility, which leads to friction amongst the separated organs at the expense of cultivating cooperation for the mutual benefi t of all. The other possible danger of too much democracy is the possibility of making wrong choices. According to the principles of democracy, the common man has all the powers or rather rights to elect their government as well as their main authorities. However, too much of these powers can sometimes be dangerous based on various reasons. For instance, it is evident that not all the people are aware of the political conditions in their country (Kishore, 1-5). Additionally, majority of the common people are not familiar political issues affecting their society. Thus, there is a danger of making wrong choices during elections, which in turn bring into power individuals who are likely to misuse the rule of democracy. Without the right people in the government, development in all perspectives would be difficult. As such, certain measures should be put into place to ensure that the common people do not misuse their supreme democratic powers by making wrong choices. However, a number of arguments have been put forward against the idea of removing the government too far from the people, or rather having a political system with too little democracy. One of these arguments is that the constitution acts as a safeguard in shielding citizen’s rights in most of democratic countries. Based on this argument, changing the constitution requires agreement of majority of the representatives of the people whom they elected. It can also be done through the court, if the court believes that there is need for such changes for the benefit of the people collectively (Ebony, 120-123). The other way through which the constitution can be changed is through a referendum, where the everybody in the country is entitled to give opinions regarding the proposed changes. Additionally, separation of powers into the judicial branch, the legislative branch, and the executive branch, impose considerable challenges for a small majority to enforce their will. The second argument that has been highlighted by the proponents of too much democracy against limitation of democracy is that minorities and majorities can take distinctly different shape on diverse matters. It is evident that individuals would agree with the viewpoints of the majority on some issues, as well as with the minority on some other issues. Besides, the views of most people keep on changing depending on circumstances (Guiner, 34-37). As such, members of the majority may not advocate for the coercion of the minority, simply because they may form part of the minority in the future and the same thing night happen to them. Lastly, it is also argued that regardless of the risks of the tyranny of the majority, the rule of majority is the most preferred system as compared to other systems. Besides, tyranny of the majority is considered as being an upgrading of the tyranny of the minority (William and Theodore, 123-129). Arguably, most of the above mentioned problems of the tyrann y of the majority or rather too much democracy can also be witnessed in less democracies, adding to the problem of oppression of the majority by the minority. According to the advocates of democracy, studies indicate that more democracy reduces mass killing by the government as well as internal violence. In conclusion, there is no doubt that a democratic political system has its advantages. However, too much democracy can be dangerous, as once said by James Madison. Regardless of the arguments that have been put forward by the proponents of democracy against limitation or control of democracy, I believe that there is need to set limits of democracy in any given country. One of the arguments for limitation of democracy is that the tyranny of the majority may agree to oppression of the minority groups. Besides, separation of powers among the various branches may limit efficient functioning of the government. Finally, there is a possibility of the majority making wrong choices as far as governance is concerned. Therefore, there is need to control democracy to avoid emergence of the tyranny of the majority. Work cited Ebony, Lauren. The Tyranny of the Majority: Black Activism and the Boston School Committee, 1963-1973. Ohio: Ohio State University (2007). Guiner,Lani. The Tyranny of the Majority: Fundamental Fairness in Representative Democracy. Boston: Free Press. (2006). Kishore, Mahbubani. Journal on ethics international affairs. 23.1(2009): 1-5. Print. William, L Ransom and Theodore Roosevelt. Majority Rule and the Judicially: An examination of the Current Proposals for Constitutional Change Affecting the Relation of Courts. New York: The Lawbook Exchange Ltd. (2008).

What Are The Industrial Uses For Diesel - 1434 Words

What are the industrial uses for diesel? Diesel is used commonly as the fuel for motor vehicles like cars, SUVs, trucks, and buses. It is also a source of fuel in other industries besides transportation, like the construction industry and the use of diesel in power equipment such as forklifts and excavators, and it is used in the agriculture industry powering the tractors and other farming equipment, along with other industries. How good is diesel fuel for you or the environment? Are there concerns in using diesel? Diesel fuel was thought to be around since the mid 1800s but it wasn’t until the late 1800s when the diesel engine was invented. This invention was a very important one in terms of industry because it started the shift from coal to diesel powered engines. However, the shift to use more fuels like diesel has lead to a concern for how close are we to exhausting precious non-renewable energy sources. How much pollution is being released into the atmosphere? Is there an alternative renewable energy source? With the fear of global warming, all fuel sources, including diesel, are beginning to be replaced, or reinvented, with cleaner and safer alternatives. An example of these alternatives is biodiesel. Biodiesel is an alternative to diesel that can be produced from plant products, such as cornstarch and oils produced from soybean and other oil producing crops (Pittman, 2011). One obstacle that is present with biodiesel produced from plant products is the potential lossShow MoreRelatedOccupational Medicine And Occupational Health1571 Words   |  7 Pagesmedicine, industrial hygiene is generally defined as the art and science dedicated to the anticipation, recognition, evaluation, communication and control of environmental stressors in, or arising from, the workplace that may result in injury, illness, impairment, or affect the well-being of workers as well as members of the community. 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Ir A Nuclear Power And Producing Atomic Bombs - 3054 Words

Around 2003, the hidden Iranian plan of becoming a nuclear power and producing atomic bombs was revealed by a major opposition group: Mojahadeen. The U.S and other Western countries have been seriously discussing this matter with Iranian authorities after they verified the validity of the news. Iran has undergone billions dollars in expenses, in attempts to gain nuclear power. Generally, the main sanctions are divided into four different groups: U.S sanctions (Executive Order), European sanctions, UN sanctions, and sanctions imposed by the U.S congress. During the beginning years, the effect rate of sanctions weren t very high until sanctions were imposed on Iran’s oil/energy sector and the banking system (Slavin, 2007). When the Iranian revolution took place is 1979, Iranian civilians were in search for a better life which would bring them more political freedom, which at the time, they were lacking. The revolution, attempting to overthrow Shah Mohammad Reza Pahlavi occurre d and not only were Iranian civilians striped of their political freedom, but they were stripped of their other rights and privileges as well. The new ideological theocratic government betrayed the hopes and dreams of civilians of having a better democratic life and instead set up a theocratic dictatorship that affect Iranians until this day. Relations between the United States and Iran has changed drastically ever since the Pahlavi Dynasty. At one point, prior to 1979, America and Iran wereShow MoreRelatedNuclearization in South Asia13618 Words   |  55 Pagesthe Cold War, been widely regarded as the two countries most likely to become involved in a nuclear war. The cultural, religious, and ideological tensions that underlie the state-tostate antagonism are very deep-seated. The long and contested border, frequent armed conflict and mutual distrust result in an inherently unstable situation between the two nuclear armed rivals. This study will summarize the nuclear history of Ind ia and Pakistan, illustrate the dangers of instability, and examine potentialRead MoreElectromagnetic Radiation7946 Words   |  32 PagesINTRODUCTION Radiation, flow of atomic and subatomic particles and of waves, such as those that characterize heat rays, light rays, and X rays. All matter is constantly bombarded with radiation of both types from cosmic and terrestrial sources. This article delineates the properties and behaviour of radiation and the matter with which it interacts and describes how energy is transferred from radiation to its surroundings. Considerable attention is devoted to the consequences of such an energyRead MoreGp Essay Mainpoints24643 Words   |  99 PagesProfit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technology e. Genetic modification f. Right tech for wrong reasons 3. Arts/Culture a. Arts have a future in Singapore? b. Why pursueRead MoreLogical Reasoning189930 Words   |  760 Pageshemisphere. He sent attack dogs to maul naked Indians, seized Caribbean women as sex slaves, and disemboweled other natives who resisted conquest. Many were hanged, some were burned alive. He chopped off the hands of thousands who were slow in producing the gold he wanted. Many Arawak Indians responded by committing a series of mass suicides. He shipped 500 Arawak Indians back on Europe as slaves, although 200 died on the voyage. He brought Western diseases which spread across North and SouthRead MoreProject Managment Case Studies214937 Words   |  860 Pagesimplementing formal project management? 5. Has Hyten done anything wrong? 6. Should formal project management give employees more room for personal growth? 7. Will formalized project management make it appear as though business development has taken power away from other groups? 8. Were the MBAs exposed to project management? 9. Were the organizational personnel focusing more on the problems (disadvantages) or advantages of project management? 10. What basic fears do employees have in considering organizational

Marketing & Management for Fashion Branding - myassignmenthelp

Question: Discuss about theMarketing Management for Fashion Branding. Answer: Introduction The report discusses the management of marketing considering the business organisation Nestle and its product Maggi available in Nigeria. A brief description of the company and its major product will be illustrated. The marketing strategy will consist of the product differentiation, proposition of value while the marketing mix strategy will identify the major components including product, price, place and promotions to make Maggi successful in the competitive environment of Nigeria. Lastly, few recommendations have been provided to make sure that Maggi makes a comeback and keep the customers satisfied by fulfilling their nutritious needs effectively (Armstrong et al. 2015). Company background Nestle, Nigeria is one of the most popular and establish business organisation specialised in health, nutrition and beverage products. It falls within the food processing industry, and it has an operating income of over 13.16 billion and revenue over 89.46 billion. The mission of the company is "Good Food, Good Life" and it has provided good quality nutritious choices to the customers of Nigeria for fulfilling their needs and preferences. Being one of the largest food and Beverage Company, it serves customers not only in Nigeria but all over the world (nestle-cwa.com 2017). The company has more than 2000 brands that have been categorised from global icons to local choices. Products and services description One of the most popular culinary products is the Maggi, which has managed to make millions of people happy because of its convenience in cooking and getting it as a nutritious food within quick time. The demands and preferences of customers are changing, and so they prefer products that consist of simple and understandable ingredients that require less processing and can be locally produced as well. Maggi is a product that makes the company differentiate itself from other company products, and it has played a vital role in contributing to the needs and preferences of people within the Nigerian society (Berthon et al. 2012). The company competes with Nissin, which delivers noodles, i.e., Top Ramen while there are other business competitors like Honeywell, Indomnie, etc. that provided noodles as well. Marketing strategy It was seen that after the debacle, where Nestles Maggi was found to contain harmful particles, the product had been re-launched though most of the damages were already done. There is huge competition in the market and competitors like Honeywell and Indomnie have taken the market by catching up most of the revenues of Nestle. The market share for Nestle also fell, which made the company re-launch the product and plan for effective marketing strategies to capture different market segments and attract more customers (Best 2012). The marketing strategy enabled to position the product as a convenience product that is easy and quick to prepare and has been positioned in the Nigerian market to target the working people (Hollensen 2015). Marketing mix of Nestle, Nigeria Product Maggi, being one of the major product offered by Nestle in Nigeria is categorised into soups, sauces, instant noodles, etc. The products are available as vegetable atta or oats noodles, cuppa mania, etc. The seasonings include combining various spices and flavours to give an enriching taste that can meet up to the quality standards and satisfy the demands and preferences of Nigerian customers with ease and efficacy (Huang Sarigll 2014). Price Nestle has provided its product, i.e., Maggi by maintaining the cost-based pricing strategy to enable competitive prices through compensation of higher products volumes. The company has maintained consistency in the prices of products, which has helped in capturing most of the market share through maintenance of highest quality standards as well. Place The products are available in various supermarkets in Nigeria and advertising, as part of the promotional strategy has further helped in creating brand awareness and establish a strong brand image to attract and retain customers too (Morgan 2012). The products are delivered at the local stores too, which has created ease for customers to buy Maggi from anywhere in Nigeria. Promotion The advertising activities have helped in promoting the products, and this has enhanced the brand image and identity, furthermore retaining the existing customers with ease and efficiency. Maggi has offered discounts, and with the help of celebrity endorsements, the product has created a sustainable place in the market (Wiedmann Hennigs 2012). Implementation of marketing strategy The marketing strategies are facilitated by promoting the product through the distribution of free samples and including social media to gain customer awareness. The objective is to capture a wider market segment and fulfill the needs of every market segments. The targeted market segments are attracted with the introduction of all new Maggi vegetable atta and oats noodles. Nestle has implemented the product differentiation strategy for making the products differentiable from the similar kinds of products offered by other companies like Honeywell and Indomnie (nestle-cwa.com 2017). From the marketing mix components, it could be understood that promotion has helped the company to expose its value offered to the customers and make them know about the benefits that will be gained by purchasing the product. The marketing strategy is implemented by considering the social media as an effective platform to create better brand awareness and influence the buying behaviours of consumers, thereb y increasing the sales revenue, maximize the profit level and gain the competitive advantage in business too (Huang Sarigll 2014). Recommendations to resolve issues regarding marketing and management The promotions were not done properly in Nigeria during the certain situation, and so it is important for Nestle to support various public commitments by aligning with the sustainable development goals and objectives. Maggi is recommended to check the products properly and even the packaging process to ensure that the products' quality is maintained. It is also recommended that Maggi managing deals and agreements with the e-commerce websites to make a good comeback and ensure that the packets of noodles to be sold much before its official comeback. Management of partnership between Nestle and Ministry of Public Health is recommended for organising a form for nutritious challenges and ensure that the marketing activities are managed properly. Lastly, management of quality is recommended to make a comeback successful and enable satisfaction of customers. Conclusion The background of Nestle showed that the product named Maggi had managed to remain competitive and it helped in the creation of a good relationship between the business and its customers. The strategy of marketing was implemented to create a sustainable place in the Nigerian market, and for that, the marketing mix strategy had been used, which illustrated the product itself, availability of the product at supermarkets, the prices and promotional activities managed. The marketing strategies were implemented by considering the product differentiation, inclusion of social media and identify the marketing mix elements too. Lastly, few recommendations provided were the maintenance of quality by checking the packaging of products, deals managed between Nestle and Ministry of health, etc. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Pearson Education. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), 261-271. Best, R. (2012). Market-based management. Pearson Higher Ed. Hollensen, S. (2015). Marketing management: A relationship approach. Pearson Education. nestle-cwa.com. (2017). https://www.nestle-cwa.com. Retrieved 27 October 2017, from https://www.nestle-cwa.com/en Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer New York. Morgan, N. (2012). Time for mindfuldestination management and marketing. Journal of Destination Marketing Management, 1(1), 8-9. Wiedmann, K. P., Hennigs, N. (Eds.). (2012). Luxury marketing: a challenge for theory and practice. Springer Science Business Media.

Zara Fast Fashion Case Analysis Essay Example

Zara Fast Fashion Case Analysis Paper In 1 975, a Spanish entrepreneur first opened Ezra as a retail store in La Crouch, Spain. He then created the corporate group, Inedited. Inedited had become one of the worlds largest specialty retailers; it had six different chains, through which Inedited designed, manufactured, and sold apparel, footwear, and accessories for women, men, and kids around the world. Stability distinguished Inedited from other apparel retails. Although Inedited had become a public company with increasing stock price and high margins, Inedited always aimed to become a very sustainable company rather than cost profitable one in the world. Ezra was the largest and most internationalization chain for Inedited. Its headquarter was located in Artesia, Spain. Ezra was well known for its success in creating fast-fashion by selling fashion items at affordable prices and responding the market trend very quickly. Its business system and international expansion had become Indiess proudest decision. Inedited became increasingly international after 2001. It announced that Saras strategy in international expansion was the main reason for the groups sales growing globally. Ezra was no doubt the ash cow and key business for Inedited. However, Ezra itself faced some difficulties when expanding internationally. The differences in cultures and regulations made the expansion much riskier. After its failure in Italy in 1998, and competitors failures in U. S. Market, Ezra and Inedited had to be more concerned and careful about entering into a foreign new market. We will write a custom essay sample on Zara Fast Fashion Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Fast Fashion Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Fast Fashion Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Moreover, top management in Inedited started to think about further plans for the group. Managing six different chains, they planned to develop other chains (or new chains) into a star business as successful as Ezra. This report will focus on loving Saras international expansion issue, as Ezra was so far the largest business for Inedited, and its issue was relatively urgent. After Ezra establishing a sustainable and more successful long-term international business, Indiess other chains could learn from its experiences. Inedited would be more capable and confident in managing and developing other chains into another large and international model like Ezra. ISSUE STATEMENT Inedited had to allow Ezra to expand and develop primarily, in order to grow into a stable and large organization rather than only focusing on home business (focusing in Spain). But International expansion was very expensive, and not that easy as different countries had different regulations, cultures, market demand and preferences. Large apparel firms like Ezra, H and Benton had met difficulties attempting to enter foreign markets. Meanwhile, Ezra had almost covered the whole market in Spain; in order to grow, it demanded larger market outside the home country. Thus, the issue statement discussed in this report is the future geographic focus for Ezra: Which foreign market should Ezra focus in its international expansion, and what are the strategies to enter the market? SITUATION ANALYSIS Saras Business System Ezra was the largest and most internationalization of Indiess chains, which are six independently operated chains and was responsible for their own strategy (Ezra, 8). In 2001, Ezra generated 85% of Indiess earnings and 76% of total sales. It generally targeted medium and high-income level and fashion sensitive consumers; while the income level of target market may be different in different countries. It was the leader in the fast fashion industry. The business system distinguished Ezra from other retailers, and enabled it to have a quick response to the market and fashion trend. Saras success came room its highly vertical integration strategy. It owned different levels of supply chain, from design, sourcing and manufacturing distribution and retail. This strategy allowed Ezra to better control the performance and quality of product, be highly efficient in delivering consumers preferred product to the market. Saras goal was to create a sense of scarcity, and to offer consumers fashionable product with reasonable quality and affordable price. The vertical integration strategy contributed to this goal by shortening the cycle time from design to retail to four weeks (over 6 months for the traditional industry), educing the working capital intensity, and reducing the inventory pressure. Design Ezra had three product lines: women, men and children. All of them had their own creative designers, sourcing and product development specialists. Several dozens items were designed each day, but only 1 13 of them would actually go into production (Ezra, 10). Ezra designed almost all products in-house. The designers cooperated well with store managers, and used an advanced technology system to track the data to analyze the market trend. Sourcing Manufacturing Ezra had purchasing offices in Barcelona and Hong Kong to help it source fabric, other inputs, and finished products from external suppliers. It bought endued fabric in order to adjust with the most recent updating in fashion trend. Ezra outsourced the production of basic item (price sensitive but time insensitive), and produced the fashionable item (40% of products) in-house for better control and quality. Large amount of outsourced goods were from Europe, so that Ezra saved time in transportation process. Only 20% of finished garments were manufactured in Asia, while H outsourced nearly all of the products to Asia. Distribution Majority of Saras sewn garments were produced in small workshops and sent to Saras centralized distribution. It was located in Artesia. Ezra only allowed most Of the products to Stay there for a few hours. Third-party delivery services shipped the items twice a week to stores over the world, mostly by truck. Only 25% was shipped by air because it was expensive. Retailing The price of Saras products was relatively low, and Ezra located its stores in prime areas of different cities. Ezra saved costs by investing little money in advertising and by efficient, vertically integrated supply chain. Ezra maintained a competitive price in every market. Although prices in different countries varied due to transportation cost, tax and exchange rate, the advertisement promotion strategy was generally maintained in every country. Store managers played a significant role. Ezra offered them large power to manage the store like their own business, and also offered high compensation and bonus as incentives. They provided critical data and feedback to designers and contributed to the design process; they were responsible for the selecting and training in-store personnel; they also made decisions on ordering and store operations. International Expansion After 2001, Ezra had 282 stores in 32 foreign countries, it had most foreign stores in Europe and only 5 in Asia (Japan). Ezra owned the stores in less risky and large market, but the costs would be higher. Ezra used franchising to enter small, risky markets with cultural differences and regulation barriers. Ezra used joint venture when the market was large and important but with barriers. STOW Analysis of Saras Business Strength The fast fashion concept, quick response and sense of scarcity were attractive to the consumers. The price was relatively low and competitive. The business cycle time was short from design to retail. Inventory was controlled low. The designers were creative. The strong centralized distribution system and vertical integration were distinctive feature of Saras business and made it hard for other brands to copy. Weakness Promotion was weak compared to HM, due to little advertising investment. Production or outsourced costs were relatively high, as HM outsourced mostly to Asia while Ezra focus more on Europe manufactures with higher costs. Since there was only one distribution center, there might be discomposes of scale if Ezra developed more stores. The only distribution center may not have enough capacity to handle too much stores around the world. It would also be risky to handle all items in one center. The goal of low inventory sometimes could not satisfy the demand. The joint venture agreement with foreign partners was sometimes complex in responsibilities, and there were risks that Ezra had to buy out the partners interest. Also, under international expansion, store managers would be hired from different countries and may not understand Saras concept well. Thus they may not operate Saras business in an efficient and standardized way. Purport unity The potential market was very large because apparel industry was needed in every country. The Internet was increasingly popular since 2000 and might be a new chance to promote brand or to reach customers. Threats Competitions was all around the world. There was direct competition with local firms. And many of the large apparel retailers were considering entering into international expansion. The product design was easy to copy. There would be social, cultural, political, economic and regulation differences if entering into foreign new market. ALTERNATIVES ANALYSIS 1. Fully focus on European market 2. Expand aggressively into North American and Asian market 3. Expand globally, specifically, cover European market in a more aggressive way than other places in short run, then in long term open more stores in North America and Asia. Alternative 1: Fully Focus On European Market Pros The European market was lucrative. Ezra had most of its foreign stores in Europe so far, thus it would had more experiences. The home country and distribution center were both in Europe, which would save more time and made the business easier to control. There would be less cultural differences. The consumers preference into fashion was more similar within Europe than other countries oversea. The major potential market could be Greece, Sweden and Italy. Italy was the largest single apparel market in Europe, its consumers visited apparel stores more frequently and they Were more fashion conscious (Ezra, 19). Saras distribution center and current distribution system allowed it to operate well in Europe, as most of the shipping would be using truck (inexpensive), and most of Saras manufacturers were in Europe. Cons Some of the markets like Italian market were difficult to enter alone due to the regulation barriers. Ezra failed for the fist attempt entering Italy in 1998. The barrier required Ezra to enter with joint venture agreement with a large local partner, which may also be Saras competitor. Europe was relatively small compared to Asia and America. Since Ezra had opened its foreign stores in around 20 cities in Europe after 2002, the potential market that could be further explored in Europe was even smaller. Major competitors like H, Benton were all European companies. Alternative 2: Expand Aggressively into North American and Asian market Pros These two markets had larger population, and were relatively rosaceous compared to South America or Africa; hence the sales could be high. They had less apparel cultural differences compared to the Middle East. Cons Costs would be high especially in terms of marketing, research and transportation. Ezra had very limit experiences in certain larger cities in these markets (e. G. Had only entered Japan for Asian market) and did not know those markets and consumers well. The designs were the same for all stores, but consumers preferences would be different (e. G. North American people were less fashion forward; Asian consumers may dislike the European style). With only one centralized distribution center it would be time consuming and costly, if items were manufactured in Asia (items would be sent to Europe first and then sent back to Asia). Size requirements were different (the U. S. Consumers requires larger sizes while Asian consumers preferred smaller sizes), so there would be difficulties to standardize and control the product quality. U. S. Market was fragmented, retailing overcapacity and full of local competitors. Outside Europe, Ezra didnt have strong in-house production and distribution facilities to ensure the low cost and timing. As Ezra cared the mime for items reaching the market, it had to increase the usage of air shipping which was much more expensive. Also, longer time for reaching the stores would make it ineffective to response to consumers need and taste. The Foreign exchange risks could be also a threat. Alternative 3: Expand Globally. In the short run, Ezra should aggressively enter the European market. Since the European market was closer, more familiar and less risky compared to other large markets, Ezra should take full advantage of it. Meanwhile, Ezra should keep a look on North American and Asian market and open a few lightship stores in their prime cities. In the long run, Ezra should enter more aggressively into these two large markets by opening more stores. Pros: It would combine the advantages of the first two alternatives. By Opening a very few but critical flagship stores in North America and Asia in the short run, Ezra could get more experiences from those markets and understand the consumers well. Flagship store was also a promotion strategy to attract more attention. The cost would be relatively low in the short run. Ezra would be more experienced and financially capable to open more stores n those two new markets in the long run. Expanding globally would allow Ezra to grow as large as it could in the long run, and develop into a real international business. Cons: It would still be restricted by the only one centralized distribution center for entering Asia and North America, and still have the risks for entering them. The decision criteria would be revenue and profit, awareness, sustainability and consumer loyalty. According to the analysis above, alternative 3 would collect sales both from all three large markets, and thus should have more market share. It would be more sustainable due to the short term and long term focus. By successfully growing into a stable, large, profitable and global organization, Ezra would have awareness and thus better brand image and consumer loyalty. Recommendation Based on the analysis, the report recommends alternative 3. It would maximize the profit by reaching all the potential markets in the world in long term. Since there were risks and concerns for each market, the best way for Ezra to grow would be expanding its market by following a short-term and long-term strategy. However, because of the limitation of each market, Ezra till have to adjust its current business system when adopting alternative 3. Action plan Short Run Although expanding the business globally required Ezra to enter all three large markets (Europe, Asia and North America), in the short run, Ezra should focus more on European market. In 2002 Ezra planned to open 55-65 new stores. It is recommended to open 90 stores in the next year with around 75% in Europe. France, Germany, the ILK, Italy, Portugal, Greece should be major European markets outside Spain, since they are larger, less risky, relatively stable and advanced. Ezra also had more experiences and resources operating in them in the past. As they are important markets, Ezra could own the stores (or consider joint venture if there was regulation concerns) for better control and profit minimization. Although countries like Cyprus and Israel were risky and small, Ezra could still open more stores with Franchising. Also, Ezra could open new stores in new countries like Russia (Moscow) to establish the foundation for future development in the countries. Ezra should take opportunities in other large demand areas while consolidating its presence in the European market at the same time. It could open around 10 tortes in the U. S. And Asia (especially outside Japan) respectively. Specifically, it could choose New York, Los Angels, Lass Vegas, Singapore and Hong Kong since they are densely populated, prosperous and multi-cultural. There would be less cultural differences. It would be a great chance to present Ezra to the local city but also the visitors around the world. It would be safer if Ezra considered enter those markets initially with joint venture. Ezra could consider open flagship stores rather than normal stores in new cities, in order to attract more consumers, promote and build a better brand image. After 1-2 years, when newly opened stores became stable and profitable, Ezra could consider stepping into Internet. As mentioned in the opportunity part, this would be a chance for Ezra to promote itself or to develop a new distribution and retail method. Ezra should improve its website quality, use the website to deliver its style, company value and latest fashion design information. Ezra should have website for every major country that Ezra had entered, with standardized style but unique store and product information. This would be a great chance for Ezra to approach consumers. Moreover, Ezra should prepare for the online shopping. For North America and Asia, Ezra should have new distribution center and also manufacturers in South America and Asia, as these close places required lower costs. This strategy would save transportation costs and time, and solve the problems of over capacity and discomposes of scale with centralized distribution center. Since different markets had different fashion taste, now Ezra could efficiently and easily manage the distributions to each market. Ezra should also seek for and build good relationship with local deliver services like UPS and Fed for a rower cost and better performance. Also, since the U. S. ND Asian markets were both full of local competitions, Ezra should not insist on minimizing advertising and promotion investment in those markets. As also mentioned, different markets had different tastes. For example, the North American people were less fashion sensitive and required larger sizes. Ezra should update its IT system to have better track and record of the consumers behavior, in order to make better decision on design and distribution in the future. Long Run After 3 years expansion, as the European market would be stable in the long UN, Ezra could start entering Asian and North American market more aggressively. It could open more stores in areas including Canada and China. They were two largest countries with similar tastes and culture with the U. S. , Hong Kong and Japan market. Previous success in those markets would also positively affect the consumers choice and awareness in Canada and China. It could also consider opening flagship stores in Australia later. In terms of distribution, Ezra should maintain the good relationship with delivery services. In terms of design, Ezra should utilize the data from IT and track yester to design fashion product specifically for markets with different cultures and tastes. For example, Asian consumers preferred more colorful patterns, while North American consumers value more simple and basic designs. Moreover, Ezra should have head officers in North America and Asia for efficient control and management. These offices would be responsible for internal training as well, since it would be hard for every store around the world to send their managers to headquarter for training. The store managers were the key elements for the Saras operation and design, it was important for Ezra to maintain highly qualified managers in stores all around the world. Ezra could launch internship program to attract more talented and capable people. This program could deliver the Saras concept well, and contribute to a better cooperate culture, which was important for the sustainability of a large international brand. Lastly, in the long run, Ezra should consider buy back the joint venture stores which turn to be profitable, so that Ezra could have better control. CONCLUSION Ezra should enter the global market but focus on different markets in a short term and long term phases. It should establish new offices, distribution center and manufacturers in North America and Asia to catch up with its expansion. After successfully growing into a sustainable and more profitable international business, Inedited could have better experiences and resources to consider further development of new chains. It is not suggested for Inedited to grow an existing apparel chain as it might confuse consumers and compete with Ezra. It could launch a new brand with new product line under a name similar to Ezra (e. G. Ezra Home), as consumers would be more attracted to it.

The Siege and Capture of San Antonio

The Siege and Capture of San Antonio In October-December of 1835, rebellious Texans (who referred to themselves as â€Å"Texians†) laid siege to the city of San Antonio de Bà ©xar, the largest Mexican town in Texas. There were some famous names among the besiegers, including Jim Bowie, Stephen F. Austin, Edward Burleson, James Fannin, and Francis W. Johnson. After about a month and a half of siege, the Texians attacked in early December and accepted the Mexican surrender on December 9. War Breaks out in Texas​ By 1835, tensions were high in Texas. Anglo settlers had come from the USA to Texas, where land was cheap and plentiful, but they chafed under Mexican rule. Mexico was in a state of chaos, having only won its independence from Spain in 1821. Many of the settlers, in particular, the new ones who were flooding into Texas daily, wanted independence or statehood in the USA. Fighting broke out on October 2, 1835, when rebellious Texians opened fire on Mexican forces near the town of Gonzalez. March on San Antonio San Antonio was the most important town in Texas and the rebels wanted to capture it. Stephen F. Austin was named commander of the Texian army and immediately marched on San Antonio: he arrived there with some 300 men in mid-October. Mexican General Martà ­n Perfecto de Cos, brother-in-law of Mexican President Antonio Là ³pez de Santa Anna, decided to maintain a defensive position, and the siege began. The Mexicans were cut off from most supplies and information, but the rebels had little in the way of supplies as well and were forced to forage. The Battle of Concepcià ³n On October 27, militia leaders Jim Bowie and James Fannin, along with some 90 men, disobeyed Austins orders and set up a defensive encampment on the grounds of the Concepcià ³n mission. Seeing the Texians divided, Cos attacked at first light the next day. The Texians were greatly outnumbered but kept their cool and drove off the attackers. The Battle of Concepcià ³n was a great victory for the Texians and did much to improve morale. The Grass Fight On November 26, the Texians got word that a relief column of Mexicans was approaching San Antonio. Led once again by Jim Bowie, a small squad of Texans attacked, driving the Mexicans into San Antonio. The Texians found out that it was not reinforcements after all, but some men sent out to cut some grass for the animals trapped inside San Antonio. Although the â€Å"Grass Fight† was something of a fiasco, it helped convince the Texians that the Mexicans inside San Antonio were getting desperate. Who Will Go with Old Ben Milam Into Bexar? After the grass fight, the Texians were indecisive about how to proceed. Most of the officers wanted to retreat and leave San Antonio to the Mexicans, many of the men wanted to attack, and still others wanted to go home. Only when Ben Milam, a cranky original settler who had fought for Mexico against Spain, declared â€Å"Boys! Who will go with old Ben Milam into Bexar?† did the sentiment for attack become the general consensus. The attack began early on December 5. Assault on San Antonio The Mexicans, who enjoyed vastly superior numbers and a defensive position, did not expect an attack. The men were divided into two columns: one was led by Milam, the other by Frank Johnson. Texan artillery bombarded the Alamo and Mexicans who had joined the rebels and knew the town led the way. The battle raged in the streets, houses and public squares of the city. By nightfall, the rebels held strategic houses and squares. On the sixth of December, the forces continued to fight, with neither making significant gains. The Rebels Get the Upper Hand On the seventh of December, the battle began to favor the Texians. The Mexicans enjoyed position and numbers, but the Texans were more accurate and relentless. One casualty was Ben Milam, killed by a Mexican rifleman. Mexican General Cos, hearing that relief was on the way, sent two hundred men to meet them and escort them into San Antonio: the men, finding no reinforcements, quickly deserted. The effect of this loss on Mexican morale was enormous. Even when reinforcements did arrive on the eighth of December, they had little in the way of provisions or arms and therefore were not much help. End of the Battle By the ninth, Cos and the other Mexican leaders had been forced to retreat to the heavily fortified Alamo. By now, Mexican desertions and casualties were so high that the Texians now outnumbered the Mexicans in San Antonio. Cos surrendered, and under the terms, he and his men were allowed to leave Texas with one firearm apiece, but they had to swear never to return. By December 12, all the Mexican soldiers (except for the most gravely wounded) had disarmed or left. The Texians held a raucous party to celebrate their victory. The Aftermath of the Siege of San Antonio de Bexar The successful capture of San Antonio was a big boost to the Texian morale and cause. From there, some Texans even decided to cross into Mexico and attack the town of Matamoros (which ended in disaster). Still, the successful attack on San Antonio was, after the Battle of San Jacinto, the rebels biggest victory in the Texas Revolution. The city of San Antonio belonged to the rebels...but did they really want it? Many of the leaders of the independence movement, such as General Sam Houston, did not. They pointed out that most of the settlers homes were in eastern Texas, far from San Antonio. Why hold a city they did not need? Houston ordered Bowie to demolish the Alamo and abandon the city, but Bowie disobeyed. Instead, he fortified the city and the Alamo. This led directly to the bloody Battle of the Alamo on March 6, in which Bowie and nearly 200 other defenders were massacred. Texas would finally gain its independence in April  1836, with the Mexican defeat at the battle of San Jacinto. Sources: Brands, H.W. Lone Star Nation: New York: Anchor Books, 2004.the Epic Story of the Battle for Texas Independence. Henderson, Timothy J. A Glorious Defeat: Mexico and its War with the United States.New York: Hill and Wang, 2007.

Poverty and Pollution in Japan, Europe and North America Research Paper - 1

Poverty and Pollution in Japan, Europe and North America - Research Paper Example Many Third World cities have significantly high concentrations of industries and the industrial output also forms a prominent part of the world’s industrial production. These Third world cities face equivalent environmental pollution. Over the years the industrial development in these cities or city-regions has progressed tremendously and the greater the industrial development, the bigger will be the magnitude of the environmental pollution faced by the inhabitants of the countries. An inter-relation of poverty and pollution will be highlighted through a case presentation and the ethical implications of the business owners towards the society, basic rights of the humans for a cleaner environment and the reasons for industrial development in Third World countries will be discussed in relation to the case study. Popularly referred as Brazil’s â€Å"valley of death†, this particular valley, Cubatao, is a home to 100,000 people, living amidst critical environmental circumstances. The valley can be considered as the most polluted place on Earth where the inhabitants are constantly faced with tons of pollutants discharged by the industrial plants each day. The air, in which the inhabitants breathe daily, is polluted with a plethora of toxins, predominantly benzene which is a known carcinogen. 13,000 urban residents suffer from respiratory disease and infant mortality rate is 10 percent higher as compared to the whole region. The residents are, however, completely aware of the circumstances and the poor health conditions of their children and families, but the industrial plants are a source of employment for them. Few wish to move out of the valley, but their financial status doesn’t allow them to do so. The circumstances in the valley of Brazil, pointing out that poor have t o face the price for industrial  development. They are faced with environmental hazards and they cannot even reach out for environmental protection due to their low economic conditions (Shaw 2011).  

Unit 6 assignment 2 Essay Example | Topics and Well Written Essays - 1000 words

Unit 6 assignment 2 - Essay Example Organizations that introduce the study in back pain in relation to organization processes enhances their processes and performance as back pain is a major factor leading to disability and absence at work that in turn, affects work productivity. Indeed, back pain affects employees ability to perform effectively thus affecting the overall productivity of the organization. This study is particularly relevant in addressing how back pain can lead to absenteeism and inability to do some operations hence deriving adverse effects on the productivity of the organization. More so, subject to the increasing number of individuals that complain of back pain, this study will significantly establish the correlation between back pain and work productivity. Indeed, about 70-85% of adults will have low back pain at some point in their lives (Rooney, 2008). This makes back pain a dominant compliant among the workers. As such, its effects on the productivity of an organization range from absenteeism, de lays in deadlines and deliverables, high operation costs, and low productivity. Hence, the study on finding solutions to back pain is quite significant as it will increase workplace productivity, and reduce sick-leave absence. The researcher predicted the results of this doctoral study to influence positive social change by improving employee productivity, lowering cases of absenteeism, and increasing effectiveness in the organization. Indeed, back pain has a direct relationship with the worker’s ability and availability to participate effectively in operations of an organization. As such, by raising awareness on the probable way of preventing and controlling back pain in an organization, it would encourage workers to adopt the yoga exercises to curb back pain. Ultimately, this will increase the worker’s participation and working years in the organization that results to a better retirement benefits. Moreover, the resultant increased productivity would guarantee

The Relationship Between Brand Loyalty Essay Example for Free

The Relationship Between Brand Loyalty Essay Evaluate the relationship between brand loyalty, corporate image, and repeat purchasing. Brand loyalty In marketing, brand loyalty comprises of a consumers commitment to repurchase the brand and can be demonstrated by repeated buying of manufactured goods or services or other positive conducts such as word of mouth advocacy. True brand loyalty involves that the consumers are willing, at least on event, to put aside their own needs in the interest of the brand. Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints, a lack of viable alternatives, or out of convenience. Such loyalty is referred to as spurious loyalty. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they may cost less to serve, and can bring new customers to the firm. For example, if Joe has brand loyalty to Company A, he will purchase Company As products even if Company Bs are cheaper and/or of a higher quality. An example of a major brand loyalty program that extended for several years and spread worldwide is Pepsi Stuff. Perhaps the most significant contemporary example of brand loyalty is the fervent devotion of many Mac users to the Apple company and its products. From the point of view of many marketers, loyalty to the brand in terms of consumer usage is a key factor. Corporate image A corporate image refers to how a company is perceived. It is a normally accepted image of what a company stands for. The formation of a corporate image is an implement in the perception management. It is created solely by marketing managers/consultants who use public relations and other forms of promotion to suggest a mental picture to the public. Usually, a corporate image is designed to be interesting to the public, so that the company can spark an interest among customers, create share of mind, create brand equity, and thus make easy product sales. A corporations image is not solely created by the company: Other contributors to a companys image could include news media, journalists, labour unions, environmental organizations, and other NGOs (non-governmental organization). Corporations are not the only form of organization that creates these types of images. Governments, charitable organizations, criminal organizations, religious organizations, political organizations, and educational organizations all tend to have a unique image, an image that is partially purposeful and partially unintended, partially self-created. For example, the corporate image for Serenity Spa Salon, which has an image of a lady, faced up with hair flowing down. This image gives the sense of relaxation where a lady can get her face and hair done. The soft colours used give an impression a relaxing ambience at the salon. Thus inviting tired women to come here and unwind while their hair and face are being treated. Only if the experience is a success for the customer will it be turned into repeat purchases. These repeats, not the single purchase which is the focus of most models, are where the vendors focus should be, for these are where the profits are generated. For example, Mrs Lee have tried the PILOT pen before and she thinks it is a comfortable pen to write with. She buys more for her office use which all suppliers are looking forward to. Some suppliers even gives a sample to trial on so that the customer will want to buy from them again as it satisfied them to use it.

The Economic Impact Of The Olympic Games Essay -- Olympics Economy

The Economic Impact of the Olympic Games Missing Graphs With the Olympic games being held in Sydney this year, I wondered if perhaps the performance of the economy was being affected in part by the fiscal stimulus provided by Olympic construction in Sydney and other parts of the country. Australia’s economy has been performing well recently, suggesting that there might be some effect. Over the last five years, growth in Australia’s gross domestic product has averaged 4.35%, almost a full point above it’s thirty year annual average of 3.5%, and the unemployment rate is near a ten year low. According to one estimate, the Olympics will tack on an additional six and a half billion dollars, about 1.6% of the GDP, to Australia’s GDP over the 1994-2000 period. A natural question to ask is if this growth is due primarily to the Olympic preparation, or if, instead, it is a result of some other change in policy, or perhaps just plain old luck. One way to address this question is to see if other host countries have experienced increases in GDP around Olympic years. Below is a graph of one measure of the boost to GDP that countries receive from hosting the Olympics. Each point represents the average, over all of the host countries since 1952, rate of growth of GDP. What this graph suggests is that prior to the Olympics and during the Olympic year GDP growth is higher than average - maxing out at nearly 1.5% above average GDP in the 3rd year before the Olympics. This number seems consistent with the estimates for Sydney - at least prior to the Olympic year. However, the graph also suggests that growth rates are lower in the years after the Olympics, than in the years prior to the games. The economic benefits of the 2000 Olympics can be classified as direct and indirect. Direct benefits include the impact of the Olympics on exports, investment and employment. In terms of exports, the main impact will be inbound tourism, sponsorship fees, media broadcast rights, and ticket sales. The staging of the Olympics will encourage more international tourists to visit Australia. Sponsorship fees received from international sources were strong leading up to the Olympics and according to the Reserve Bank of Australia (RBA), broadcast rights, approximately one billion dollars in value, were recorded as exports in September quarter 2000. Ticket sale sold to overseas visitors,... ...tself. Importantly, the benefits will continue well into the new millennium as Australia gets more international exposure for its exports and gains from the transfer of technology and knowledge from the world’s best. Opportunity beckons for the athletes, for exporters, for artists, for scientists and for the whole Australian community. Bibliography Arthur Anderson / CREA (1999) â€Å"Economic Impact Study of the Sydney 2000 Olympic Games†. January 1999. Arthur Anderson and the Centre for Regional Economic Analysis, University of Tasmania. Dabkowski, S and Ketchell, M (1999) â€Å"Olympic Dream May Not Deliver Riches.† The Melbourne Age. Gittins R (1999) â€Å"Swifter! Higher! Richer? Sadly Not With Our Games.† May 8 1999, Sydney Morning Herald. Mules,T â€Å"The Economic Impact of Special Events .† Griffith University, Gold Coast Queensland. Olympic Co-ordination Authortiy (OCA) (1999) â€Å"State of Play: A Report to the People of New South Wales† June 1999, OCA, Sydney. Reserve Bank of Australia (1999) â€Å"The Economic Effects of Staging the Olympic Games† Semi-Annual Statement of Monetary Policy, May 1999, Reserve Bank, Sydney.

Tripadvisor

1. Why do consumers write reviews? Most users were pleased with their hotel or travel experience, so they wanted to share them to others. On the contrary, some write review because they aren’t satisfied with hotel’s service or facilities and feel disappointed. A few want to have a conversation or take it as a shortcut to reach management. In summary, consumers write reviews because they feel that it is useful to get advice from the website and want to exchange useful information and experience with others. 2. Why is Tripadvisor appealing to consumers?Tripadvisor displays detailed ,rich and relevant data for use by consumers in their travel planning. Tripadvisor can guarantee authenticity by examining all data entered to insure that no fraud data. A sophisticated algorithm is used to calculate the ranking taking into consideration the quantity, quality ,age of reviews and external data . So it provides unbiased information which win the trust of consumers. Potential cons umer can use this vast pool of data to help evaluate alternatives during the consumer decision making process.This â€Å"world of mouth† information is perceived as being more vivid, easier to use and more trustworthy than marketer-provided information. 3. How would you measure how â€Å"engaged† people are with Tripadvisor? Can you suggest some â€Å"actionable† metrics that Tripadvisor might be using in how it interacts with its user base? There are several measures can evaluate how people â€Å"engaged†: * Registration date * Log-in frequency * Numbers of reviews ,photos or videos posted * Update frequency of reviews, photos or videos. How long people remain activity status * Ranking of reviews or photos * Interactive with others on the forums * Average days each user spend on TA * Average time each user spend every log-in. 4. What do hotel owners and property managers feel about Tripadvisor? How does Tripadvisor manage to create the balance between co nsumers and hotel managers? 5. How does Tripadvisor monetize its UGC? How does it differ from many of the other UGC sites on the Internet (pick a few for comparison)? Tripadvisor use three main sources to monetize its UGC: Text links take users to hotels which could charge to TA on a cost-per-click basis. Once user click into the hotel link,the hotel should pay TA from $0. 25 to $1. * Display advertising on the basis of cost-per-thousand impression. That is showing advertising for thousand time then charge once. * â€Å"Business listing† service business owner to promote their TA listing by adding contact information or discount to consumer via coupons. There are many UGC website, some have the same profit model, some have different profit model.Take â€Å"secondlife † as example, its main business are virtual  community and games,its profib model are rental of virtual land, membership fee, Exchange fee of virtual goods. ect. One Chinese SNS website named â€Å"Kaix in†,its profit model are advertising,virtual money to buy game tools. 6. Why has Tripadvisor been so successful in hotel reviews? Why is it not known for restaurants even though it has user reviews on over half-a-million restaurants? 7. Can Tripadvisor replicate its success in China, vacation rentals and flights?If so, how would you prioritize them? So far, it is hard to say whether it is success in China or not. It has several challenges and competition is serious. * China is a huge potential market , but currently there are relatively small portion of population travel frequently, and most travel place are in China. International background is not the unique advantage. * Small portion people will choose online travel booking , most of them will rely on travel agency especially when they are going to travel abroad.When they travel in China,they are prefer to call the hotel for booking rather than online. As we know ,large amount of user are basis of UGC website. Without it, i t is hard to make profit. * There are more than 5 strong local competitors such as â€Å"qyer†,†mafengwo†in China market. These local competitors have the same business model with Tripadvisor but are more familiar with Chinese markets and Chinese travel habits So far ,these UGC travel website are all in the stage of attracting user to visit website and

Essay Eudaimonia and Human Flourishing - 1845 Words

Eudaimonia and Human Flourishing Aristotle describes three types of life in his search for human flourishing: lives of gratification, politics, and contemplation. He contends that there is a single Idea of Good that all men seek, and he finds that happiness, or eudaimonia, best fits his criteria. Aristotle investigates the human purpose to find how happiness is best achieved, and finds that a life of activity and contemplation satisfies our purpose, achieving the most complete happiness in us. Aristotle is correct regarding the necessity of activity, but restricts the theory to only the life of study. We will reject this restriction, and instead allow any life of virtue and productivity to substitute for Aristotle’s life of study.†¦show more content†¦Postulate 1: We have a gut feeling that some desires are not empty and futile. Granting him this postulate, we allow his conclusion 5. that there are some things we choose for their own sake. This satisfies Idea of Good Claim 1). Aristotle’s criteria for the Idea of Good are self-sufficiency and completeness. Regarding these criteria he says, â€Å"not all ends are complete. But the best good is apparently something complete. And so, if only one end is complete, the good we are looking for will be this end; if more ends than one are complete, it will be the most complete of these ends.† (Irwin 7) Aristotle has not given good reason why there must be only one end from which all actions are a means, rather than several such ends. At this point I will not contend with Aristotle if he can posit this singularity and avoid contradiction further into his theory. Postulate 2: There is only one Idea of Good. Aristotle explores and finds happiness to be the best fit for these criteria of the Idea of Good. We must pause for a moment to clarify the translation of eudaimonia, translated to â€Å"happiness† in the text. In Greek, eudaimonia translates to â€Å"living well† or â€Å"doing well†, â€Å"Happiness is the complete end [†¦] [one’s] complete happiness depends on himself, and not on external conditions.† (Irwin 333) Regarding happiness as the single Idea of Good Aristotle says, â€Å"Now happiness, more than anything else, seems complete withoutShow MoreRelated Aristotle and the Doctrine of the Mean Essay1436 Words   |  6 PagesDoctrine of the Mean Aristotle seeks flourishing happiness in life. He believes that this can be achieved for each individual through the embracement of virtues. Aristotle believes that virtues are the mean of two vices. This is the basis of the Aristotelian â€Å"Doctrine of the Mean†. This paper will explore the basis of the Doctrine of the Mean, its connections to Eudaimonia, and its success or lack thereof. Eudaimonia is a Greek word whose meaning can be translated severalRead MoreAristotle Is A Good Life?1211 Words   |  5 Pagesconcept of â€Å"eudaimonia.† Simply defined, eudaimonia is, â€Å"happiness or flourishing.† However, Aristotle defined eudaimonia a little bit differently, he claimed that eudaimonia was reaching one s ultimate human good by living well and completing one’s ultimate goals (flourishing). The concept of Eudaimonia is thought to have been first alluded to in Aristotle’s work, â€Å"Nichomachean Ethics.† It was then that Aristotle began to question the meaning of life. What is the purpose of human existence?Read MoreThe Purpose Of Friendship1304 Words   |  6 Pagessignificant value in friendship and find it to be beneficial to the flourishing of oneself for man is a social creature, but as many years pass, only a few contemporary philosophers focus their work on friendship. In this paper, I will establish what friendship is, explain the various forms of friendship, interpret the value and benefits of having friendships and, finally, I will argue why friendship is necessary for eudaimonia. To first understand the importance of friendship, we must establishRead MoreThe Ethics Of Virtue Ethics1502 Words   |  7 Pagesdo in the same situation. Eudaimonia is a very important term in virtue ethics, as that is what one is searching for. Eudaimonia can lightly be translated as happiness, but it goes much deeper than that. Another way to put it would to be happiness from inside, that comes from being a certain kind of person. Like people say, money cannot buy happiness, virtue ethics agress. Eudaimonia comes from leading a virtuous life. It can be best translated as human flourishing. 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First, he starts by saying that everything in natures has its own function. For example: the hammer’s function is to hammer the nail, or a tree’s function is to grow effectively. Human being is not an exception.Read MoreAristotle Virtue Ethics Summary1075 Words   |  5 PagesAristotle outlined his theory of Virtue Ethics in his book Nicomachean Ethics. Aristotle focused his idea of ethics on agents rather than acts. His main idea is focused on the idea of human character- how can you be a better person? In fact, Aristotle once said: â€Å"For we are enquiring not in order to know what virtue is, but in order to become good, since otherwise our enquiry would be of no use.† Aristotle is given the credit for developing the idea of virtue ethics, but many of Platos cardinalRead MoreWhat Is Human Flourishing And Why Should We Care? Essay1874 Words   |  8 PagesWhat is human flourishing and why should we care ? 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Aristotle invites the fact that if we have happiness, weRead MoreThe Well Being Aristotle And Human Happiness1000 Words   |  4 PagesOur Well-Being: Aristotle and Human Happiness What is the purpose of a human being? â€Å"Happiness is the meaning and the purpose of life, the whole aim and end of human existence† (Nicomachean Ethics). When one thinks about happiness, these words said by Aristotle allow us to understand its significance. Through Aristotle’s teachings, he made it clear that the point of life is to be happy. Aristotle uses the word happiness as having to do with a person’s life as a whole, and not as the constant desire